Uber and Target
Switch helped Target and Uber leverage the anticipation of a popular summer festival and give Chicagoans a musical experience they wouldn’t forget.
Just a few days before showtime, Switch branded vehicles from bumper to bumper with client logos and the imperative #UberLIVE hashtag. Two of the trucks featured glass walls on three sides, effectively exposing the inside of the trailer attached for on-the-go performances. These mobile studios feature renovated interiors, with bright red carpet, Target and Uber panels on the back wall and branded decals on all four sides. In addition to the glass box trucks, Switch also built flatbed vehicles as mobile stages, complete with black curtains, overhead stage lights and a bold UberLIVE-branded backdrop.
Uber and Target kept the activation under wraps, surprising Chicago music fans when they received a pop-up concert in-app option at the time of booking an Uber ride. Over the course of six hours, the four mobile stages relocated to different Chicago neighborhoods to surprise passengers with a rotation of six popular bands. Prominently displaying the official #UberLIVE hashtag, participants enjoying these impromptu concerts posted their reactions and photos on Instagram, Twitter and Facebook, where the buzz quickly escalated and drew national attention. The activation increased app engagement as well.
4 mobile stages
National attention on social media
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Creating a Show: Elevate Experiences with Pyrotechnics and Special Effects