So Switch liberated Natural Light – from the laws of gravity. Entitled “Into the Nattmosphere – The First Beer in Space,” Switch filmed a can of Natural Light being secured to a cooler and then lifting off via weather balloon. Reaching the outer limits of the atmosphere before returning to earth, the whole journey was captured by an onboard camera to create breathtaking stunt footage.
Switch then seeded the video organically onto popular millennial video sites, where it became a grassroots Internet sensation. The engagement stats speak for themselves, creating invaluable exposure in a category where 90% of beer sales are drive by word of mouth.
Executive Creative Director