Consumer Experience
glacéau Hydration Program
vitaminwater, smartwater, Powerade, Fuze and NOS

The Switch-operated glacéau hydration program was the largest vehicle-based field marketing activation in North America. The glacéau tasting vehicle (GTV) fleet supported five brands (Vitaminwater, Powerade, Fuze, NOS and smartwater) with one body of resources.

Tasked with driving consumers to retail via trial, Switch Hydration Ambassadors educated, engaged and entertained consumers face-to-face. The teams utilized brand talking points, flexible branding tools, custom engagement elements and interactive games. Sampling took place at established or single purpose events; along with guerrilla tactics to ensure maximum exposure and coverage.
The GTV fleet and glacéau hydration program connected with thousands of consumers during its run, helping to establish these brands at retail and in lifestyle areas. By using in-house resources, Switch was able to ensure that materials were fresh and relevant for specific audience segments and that messaging was always on point. The GTV fleet was a pioneer in the beverage category, and continues to be the in-field sampling industry standard.

130 Field Managers
525 Hydration Ambassadors
80 Vehicles
40 Markets
Production / Activation
Event Management / Staffing
Custom Fabrication
Vehicle Wrap Print & Install
Consumer Events
Mobile Ops
Print Studio
Fabrication Studio
Megan Burmeister
Sr. Program Accountant
Mark Schomaker
Tour Coordinator
Susie Sapp
Program Director
Karen Bailey
Program Manager
How can we help you create impactful experiences that entertain, engage, educate and connect with your audience?
Contact us to find out.
Chris Jobst
Director, Business Development
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