User Experience
FedEx Innovation Challenge
As a sponsor of the FIRST (For Inspiration and Recognition of Science and Technology) Robotics Competition and the FIRST Tech Challenge, FedEx wanted to highlight their technology and engineering expertise to position themselves as future employers for the next generation.
Switch responded to their needs by developing a digital strategy that provided an extra layer of competition, letting entrants compete in a social-media based contest over the course of the event. The FedEx Innovation Challenge consisted of math and science problems, scavenger hunt activities, photo ops, FedEx innovation trivia and more. All answers were submitted via Twitter and Instagram. Submissions were then aggregated to a microsite that served as the hub for the competition.
These submissions created content, brand engagement and extended engagement in the social space around the FedEx brand. The top two teams were eligible to win a $10,000 and $5,000 grant for their 2015 FIRST Robotics initiative. The competitive overlay of the sponsorship brought recognition and engagement to the brand and allowed them to stand out from other sponsors like Google, Boeing, Motorola, 3M and NASA.
92 teams posted responses to challenges
840 challenge submissions
1,804 social media posts
2 million total potential Twitter impressions
#FedEx trended regionally during the event
Research & Planning
Digital Strategy
Concept/Creative Development
Social Media
Measurement & Analytics
Print Studio
Chris Douglas
Creative & Digital
Tara Schomaker
Project Manager
Craig Kammien
Briana Gust
How can we help you create impactful experiences that entertain, engage, educate and connect with your audience?
Contact us to find out.
Chris Jobst
Director, Business Development
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