Physician Experience
ClinicalKey Experience Tour
Elsevier
As the world’s largest publisher of health and science information, Elsevier wanted to make a meaningful impact on their end-user audience with the launch of ClinicalKey, their premiere online clinical search engine.
Our mission: intersect and impress physicians and hospital administrators, educating them on the benefits of ClinicalKey. The challenge was one of access – how do you bypass the traditional healthcare sales funnel to reach individuals with genuine interest? To liberate the Elsevier brand from free trials and online demonstrations, Switch created a mobile experience that could engage physicians and hospital administrators one-on-one.

The tour brought ClinicalKey to life in a strong, immediate and memorable fashion, reaching far beyond the initial sales layer. Specially-trained Switch field brand reps highlighted the ClinicalKey difference with hands-on demonstrations, delivering data-supported features and benefits within the context of how and where ClinicalKey is used.

This award-winning activation generated ground level interest that motivated decision-makers to take action. The first-of-its-kind mobile experience visited hospital grounds, med schools and key audience conferences all over the U.S. and Canada.

Stats
112 tour stops to date
4,600+ demonstrations
11 Minute average engagement
Services
Research & Planning
Concept/Creative Development
Design/3D & Exhibit
Production/Activation
Staffing and Training
Resources
Fabrication Studio
Print Studio
Staffing
Team
Sunny Stack
Account
James Campbell
Creative
Stafford Warneke
Mobile Ops


How can we help you create impactful experiences that entertain, engage, educate and connect with your audience?
Contact us to find out.
Chris Jobst
Director, Business Development
314.206.7804
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