Consumer Experience
Budweiser Brewmaster Tour
Anheuser-Busch InBev
With a campaign highlighting its rich heritage in old world craft, Budweiser wanted to extend its impact to provide a one-of-a-kind brand experience for beer enthusiasts age 21 and over.
Our solution: Liberate the Budweiser brand from its macro brew image, by bringing its storied seven-step, 30-day brewing process into the immediate present, letting consumers immerse themselves in what makes it so special. By taking the signature Budweiser brewing tradition outside of the brewery, and onto the road, consumers could experience Anheuser-Busch for the first time as the nation’s biggest craft brewer.
In this award-winning activation, Budweiser Brewmasters lead small groups through a free, fully immersive consumer experience housed in a 48-foot trailer. Designed to engage all five senses, the dynamic interaction allowed Budweiser’s brewing process to shine, doing justice to the true craft sensibility at the heart of the brand.
Stats
Two Mobile Breweries
45-week program
180 consumers per day
10-minute tour experience
Five tours per hour
Services
Research & Planning
Concept/Creative Development
Production/Activation
Event Management & On-Site Staffing
Measurement & Analytics
Resources
Fabrication Studio
Print Studio
Dedicated Staffing Personnel
Team
Bryan Schubert
Account
Eduardo Nieuwenhuyzen
Creative Design
Scott Burns
Creative
John Fowler
Design & Build
Mike Armstrong
Production
How can we help you create impactful experiences that entertain, engage, educate and connect with your audience?
Contact us to find out.
Chris Jobst
Director, Business Development
314.206.7804
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