User Experience
Big River Running Company Site Design
Big River Running Company
Big River Running Company is a cherished brand among runners of all ages in the St. Louis area, and their website serves as a hub of information for all things running. Big River has enjoyed immense growth over its past 7 years and it needed a website that could more easily grow along.
The objectives of the project were to send people to Big River Running Company’s physical retail stores and showcase its active involvement in the running community.
Switch collaborated with the client to provide a revamped page hierarchy that would creatively inform site visitors of critical information and implemented a robust event calendar and comprehensive list of race results, which are key for this community. Mobile optimization facilitates the user experience for anyone browsing on a smart phone or tablet. Finally, the content management system (CMS) enables Big River Running to add, change or delete website pages without having to write code.
Modern, aesthetically pleasing design
User-friendly, organized build
Performance analytics capabilities
Mobile functionality
Concept/Creative Development
Strategy & Content
User Experience
Web & Mobile Development
Editing Suites
Chris Douglas
Peter Dycus
Kristen Gau
Creative & Design
Brad Lucas
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Chris Jobst
Director, Business Development
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