ST. LOUIS (March 22, 2016) – St. Louis based Switch, an experience-driven marketing agency, is pleased to announce the promotion of Gregg Eilers to Vice President – Business Meetings + Live Events. Eilers will guide his team in the creation and activation of Meetings and Live Event experiences, while collaborating with the Creative and Digital teams in building resources to create seamless client experiences. Eilers’ promotion follows years of experience as Senior Creative Director at Switch.
“Gregg Eilers has produced some of the largest projects in the industry and has worked side-by-side with some of the world’s best-known CEOs and marketing teams – we are pleased and proud that he has accepted this challenge,” said Switch President, John K. Nickel. “With our incredible history in Business Meetings and Live Events – the product lines Switch was founded upon 36 years ago – we look to Gregg, and his excellent leadership capabilities, to continue to build upon this solid foundation.”
“My professional goal has always been to have fun and do cool projects with smart people,” said Eilers. “At Switch, we work with amazing clients who give us the opportunity to share our talents and ideas – this is something our team treasures and it’s what drives us to work hard to consistently deliver amazing results.”
2016 marks Eilers’ 35th year with Switch. During the course of his career with the agency, he has worked with clients such as Coca-Cola, Anheuser-Busch-InBev, Deere & Company, Ford Motor Company, Volkswagen AG, Ascension and Enterprise Holdings. “My focus has been on the power of storytelling through producing and directing film, video, music, and live performance for primarily corporate audiences,” said Eilers. “I believe in the collaborative nature of what we do at Switch – our clients are best served through the many diverse perspectives we bring to their projects.”
Eilers graduated from Southern Illinois University Edwardsville and holds an M.A. in both Marketing and Media Communications, a B.S. in Mass Communications, and a minor in theater. He is the recipient of many awards, including regional EMMYs, ADDYs, Governors Awards, and Business Communicator Awards.