New to a market? Find your passion point and make a splash Do what Southwest Airlines did and have a tailgate party for the diehard football fans.  Make it comfy and fun, grill some brats, provide cold brew, give-away great prizes like free airline tickets and you’ve got a party! (read more) Focused Sampling Delivers Results When it comes to focused sampling, Muscle Milk has a clear vision of who their target audience is and even deeper insight into the many different ways that one may benefit from their product. But how do you share that information in a fun, credible and memorable way? (read more) Mike O'Neill Switch CEO Mike O’Neill, shares his views on what our annual Employee Field Day means to the agency and to our brand. Anheuser-Busch Welcomes Wholesalers Home There is nothing like meeting face-to-face when an organization needs to regroup, recharge and rekindle their collective force. Building relationships can require more than web and internal communications initiatives. Sometimes, you just... (read more) A great first impression means everything Information technology solutions? Perhaps it’s not the first thing that comes to mind when you think of fun or exciting business. However, Savvis, Inc, with the help of Switch’s branding expertise, succeeded in making services like managed (web) hosting, collocation, and network connectivity, all supported by... (read more)