Rock climbing, kayaking, mountain biking, and disc golf don’t usually fit into a day’s work, but Switch isn’t your usual workplace.
For the second year in a row, Switch is bringing the Busch brand to life at NASCAR races through fully engaging consumer experiences.
We sat down with Switch Program Manager Joe Rekowski, who helps us bring to life at-track experiences for our clients, to learn about some trends and best practices for your NASCAR sponsorship.
Behind every successful mobile activation – from a one-off sampling event to a full-fledged tour – is a team of field marketing professionals working together to exceed client expectations. This post shares a few key characteristics of the Program Manager.